More Than Cosmetic Change For Macy’s Beauty Department

American beauty

In doing so, the department store is taking a cue from two fast-growing beauty retailers, Bolingbrook-based Ulta Beauty and Sephora. Gone at State Street are the traditional makeup counters and tall, dark-wood shelving. The new look boasts well-lit, sleekly designed eye-level tables designed to encourage consumers to touch, test and buy the latest blushes, skin creams and mascaras. The retailer also has added a section known as “Impulse Beauty,” with 13 new hair, skin and niche beauty brands aimed at younger, trendier consumers.
For the original version including any supplementary images or video, visit http://www.chicagotribune.com/business/ct-biz-0920-macys-beauty-20130920,0,7847053.story

The ships were revolutionary the fastest and most beautiful commercial sailing ships ever built and so was the advertising created to draw customers to the ships. It featured postcard-sized flyers that praised fast, splendid and absolutely first-class ships sailing from New York to San Francisco. It was the time of the Gold Rush and the lure was the West. The cards were designed by the best commercial artists and were printed in full color.
For the original version including any supplementary images or video, visit http://blog.sfgate.com/nolte/2013/09/22/the-beauty-of-the-clipper-ship-and-the-age-of-advertising/

The beauty of the Clipper ship and the age of advertising

Pepper Miller, founder of Pepper-Miller group which specializes in market research, confirms that beauty brands traditionally want “white exotic beauty” to endorse their products in the West. Model co-ordinators say clients often have very specific requests about body type or hair colour that makes their preference apparent. “You don’t have to say you want a white model. Caucasian women are leaner, smaller framed, blonde/brunettes and taller than, say, Indian Americans who are curvy and a much darker skin tone,” says a model co-ordinator in New York requesting anonymity.
For the original version including any supplementary images or video, visit http://timesofindia.indiatimes.com/home/stoi/deep-focus/American-beauty/articleshow/22878509.cms

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